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Posted by: on August 26, 2008

The Indian retail experience through the eyes of the ‘Returning Indian’

As a ‘returning Indian’, OXIRM researcher Malobi Kar recently had the opportunity of comparing retail experiences between the UK and India. Here is her report. As a researcher who specialises in the field of customer relationship management, I will have to admit that all my retail experiences seem to be influenced by the tenets of […]

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