Long tails, based on the notion that companies could now profit from variety thanks to the Internet, are becoming a little old hat now. Even originator Chris Anderson has moved on to start talking about a new concept, ‘The Four Kinds of Free’. Actually, there only used to be three kinds, but he thought of [...]

Here’s an interesting initiative, with which all consumers will feel considerable sympathy (http://www.amazon.com/gp/feature.html/?ie=UTF8&docId=1000276271 ). Amazon’s focus seems to be to strip away those impenetrable, hermetically sealed transparent plastic clamshells that are used to package so many electronic accessories and toys. There is a clear consumer, and environmental, benefit from this but of course it must [...]

Following the success of Oxford University’s trials of iTunes U, we are experimenting with new methods of sharing our research, insights and analysis. We’ve already provided links to a number of OXIRM presentations in the innovative Slideshare service in other blog posts (see here for example). But downloaders seem more interested in my presentation on [...]