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Jonathan Reynolds

By Jonathan Reynolds

Second Life or Second Thoughts?

I recently gave a presentation on the nature of retail brands in the virtual world, Second Life, at a conference in Zagreb hosted by the European Association for Education and Research in Commercial Distribution. Apart from giving some insights into how much attention I pay to my avatar’s clothes compared to those in my first life, the session generated some fascinating debate about retail entrepreneurship. You can view the presentation, below.

Second Life or Second Thoughts?

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