In November 1909 the first Woolworths store in Britain opened in Church Street, Liverpool, with the proud claim that nothing cost more than sixpence. With such strong value heritage, one might expect today’s Woolworths to be hoovering up market share from more expensive generalists such as WHSmith, in the same way that cash-strapped shoppers are [...]

I recently gave a presentation on the nature of retail brands in the virtual world, Second Life, at a conference in Zagreb hosted by the European Association for Education and Research in Commercial Distribution. Apart from giving some insights into how much attention I pay to my avatar’s clothes compared to those in my first [...]

OXIRM member and executive education Fellow Elizabeth Howard thinks that retailers don’t cater well for the older shopper. How to find out? She goes shopping with her Mother. Read on…
I have been ticking the last box in the list for some time now. I am talking about the list provided by market researchers from which [...]