Jonathan Reynolds

By Jonathan Reynolds

Consumer attitudes to sustainable consumption

The evidence on the extent to which present economic concerns might weaken certain consumers’ propensity to consume sustainably – perhaps reluctant to incur a green premium – is slow to emerge. But a recent FT article, with early evidence from IPSOS/MORI, can be found here. MBA Stephen Doll helpfully pointed me to some recent data from the US, here. Finally, a report about the comparative weight of packaging for the same basket of grocery goods from a variety of UK supermarket retailers is available to download here.

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